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Marketing on Cruise Control: Strategies for Time Away from Your Business

Are you gearing up for a well-deserved break but worried about putting your marketing efforts on pause?

Many service entrepreneurs worry about losing momentum or missing out on potential clients while they're away.

The good news is, with the right strategies in place, you can keep your marketing efforts running smoothly even when you're not actively working. Below are some effective ways to put your marketing on cruise control so you can enjoy your time off knowing your marketing is still working.

Batch Content

One of the simplest ways to maintain a presence online while you're away is by scheduling content in advance.
Whether it's social media posts, blog posts, or podcast episodes, taking some time to bulk create content in advance ensures your audience will continue to hear from you even when you're not actively posting.

Platforms like Facebook, Instagram and Linkeding offer scheduling features. Or my preference is a third-party tool like Metricool, where I can schedule across multiple channels at once.

If you're short on time to create content, consider repurposing existing content from the last 90days. Repeating a message is a powerful way to remind your audience of your expertise.

Automate Email Marketing

Email marketing is a powerful tool for staying connected with your audience, even when you're not available to send messages manually. 

Most email marketing platforms allow you to set up automated email sequences that can deliver valuable content to your subscribers while you're away.

Consider creating a welcome series for new subscribers or a nurture sequence to keep leads engaged until you return.

Set Up Chatbots

If you rely on messaging platforms like Messenger to communicate with clients and prospects, setting up chatbots can be a game-changer. Tools like Manychat enable you to automate responses, answer frequently asked questions, and even schedule appointments on your behalf. This ensures that you can provide timely assistance to inquiries without being physically present.

Time To Recharge

With these strategies in place, you can enjoy your well-deserved break without worrying about your marketing efforts falling by the wayside.

By batching content, automating email marketing, and setting up chatbots, you can keep your marketing on cruise control and maintain a strong presence online even when you're taking time off.

So go ahead, relax, and recharge – your marketing has got it covered!


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